Tillamook Stewardship Storytelling

Tillamook County Creamery Association is a farmer-owned co-op that makes premium dairy products. Stewardship tells the stories of thriving farms, healthful cows, inspired consumers, enduring ecosystems, fulfilled employees, and enriched communities. The strategy for the art direction was to create consistent storytelling that connected the Stewardship content with the product campaigns. For the photography art direction we used the concept of the hero, bright natural light, and a strong use of color, to create consistency across the Tillamook brand.

The Stewardship storytelling included photography stills, videos, and icons which were all used to support the Stewardship report, Tillamook.com, social, and email.

My Role: Creative lead and art direction. Created briefs, provided feedback to multiple agency partners and photographers to ensure that the Stewardship storytelling was consistent across all deliverables. Made while at Tillamook. Photography by Dana Halferty. Icons by Always with Honor.