The Strait & Narrow Pacific Coast Cocktails

Victoria Distillers, British Columbia's original artisan distillery, was creating a new line of ready-to-drink cocktails. Our team created the naming, strategy, packaging design, activation, and brand guidelines. These premium cocktails combine botanicals infused with gin and natural flavors and have low sugar and calories. The Strait & Narrow Pacific Coast Cocktails tell a local story starting with the name “the straits & narrows” of the intercostal region, the locally sourced ingredients, and the custom illustrations on the packaging that feature the adventurous outdoor lifestyle of Vancouver Island.

The Strait & Narrow launched their cocktails with three gin SKUs in April 2020. Our insights and design were on-point, and these convenient cocktails became a popular companion to the consumer’s outdoor pursuits. Since the initial launch, we have helped expand the brand by designing a fourth gin SKU and four additional vodka SKUs.

My Role: Design lead and art direction for the brand identity, packaging design, activation, and brand guidelines. Made while at Sandstrom Partners. Illustrations by Liam Ashurst